As the Bank Holiday Weekend has just past, and the #WhatAboutWeddings campaign went viral on Social Media we wanted to join in and show our support to all other like-minded businesses like ourselves that may have been impacted by the Coronavirus.

We’ve touched on it before, but since the UK went into lockdown back in March, more than a third of 2020 weddings have been postponed or cancelled causing a huge problem for our industry. The #WhatAboutWeddings campaign has been created to highlight awareness of the need for assistance for the wedding industry which includes suppliers, venues and couples alike, where no real recognisable easing of restrictions has been made.

With what would have been the busiest wedding weekend of the year the August Bank Holiday (Sunday) marked 4452 missed weddings in England, Wales, Scotland and Northern Ireland. Not only this but 133,560 people never went to work as a result of it and an additional 213,696 workers/suppliers will not have been paid for their services. (Source: The #whataboutweddings August survey for wedding venues and suppliers).

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Today would usually be the busiest day of the wedding season. But instead: ⠀⠀ ✖️133,560 people won't go to work ✖️Because 4,452 weddings will not take place in the UK ✖️An additional 213,696 workers will not have provided their services ✖️A total of 347,256 workers will be impacted The total direct spend on weddings annually is £14.7bn (as of August 2020), which means that weddings contribute more to the economy than live sports events and three times that of live arts and cultural events. C.250k people depend on work related to delivering the day itself with an estimated 150k more in support functions – a total of 400k involved in weddings. ⠀⠀⠀⠀ These stats provide an alarming snapshot into the very real and devastating situation the wedding sector has been left to face. And the losses above represent just one single day. ⠀⠀⠀⠀ The government don't understand the seasonality of our sector, or the impact of weddings on peoples lives, or the importance of weddings to various cultures and faiths, or that we are a largely female led sector. We are an invisible sector in a wider events industry yet we are comprised of an army of hugely skilled and talented individuals; makers, creators, designers, artists, visionaries, thinkers, problem solvers. People leave careers in medicine and law to pursue dream creative jobs in weddings. We are a wonderful, worthy industry full of hard working individuals. The government and press need to start taking us and the contribution we make to the British economy seriously. ⠀⠀⠀⠀ I'm sad to reflect on this data and all that's lost in just one day. I'm sad for my wedding colleagues and for couples too. ⠀⠀⠀⠀ The #WhatAboutWeddings campaign team is doing all it can to educate govt and seek the support our badly impacted sector now desperately needs. We aren't asking for handouts and continue to push for sensible, feasible solutions that will help us through to next year when thousands of businesses can't wait to start working with couples again. We ask you to help us stay visible to government by making a noise. Please share these tiles and stats on your own feed, with your own word and thoughts. ⠀⠀⠀⠀ Love Annabel ❤️ #whataboutweddings

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To find out more about the purpose of the campaign and how you can support it as the industry reaches out to the Government click here.

Follow the hashtag on Instagram here

Find out more on Government guidance for weddings here